Client: Asics
Agency: Edelman
Production Company: UNIT9
To help introduce the Asics Glideride shoe to runners, athletes from all over the world were invited to the Bonneville Salt Flats in Salt Lake City to participate in a unique race without a finish line, pitting them against themselves rather than each other. As the sun rose they set out upon the epic landscape, running only against their own mind and body.
In order to track the athletes progress we developed a mobile app to accurately track the athletes’ GPS coordinates, paces, and run times. All of the data was displayed at basecamp in real-time on dynamic LED screens, where sports scientists could view individual athletes’ progress and evaluate their performances.
A baseline pace had been initially set for each athlete and they had three opportunities to drop below that pace before being called back by the race director.
I was the digital producer on the project, looking after the development of the tracking system including the application and hardware setup, data monitoring and the data visualiations at base camp.