Client: Diageo
Production Company: UNIT9
What’s Your Whisky is an AI-powered digital experience designed to help whisky lovers discover their perfect Single Malt by mapping their personalised "Flavour print." Through an engaging interactive questionnaire, users answered 11 flavour-based questions, such as “How often do you eat bananas?” and “How do you feel about chillies?” AI then analysed their preferences across 500 flavour data points and provided tailored whisky recommendations.
The experience featured beautifully art-directed visuals that evolved based on users' answers, helping to create an immersive journey.
Since launching the experience has continued to evolve and now features as part of a out of home experience for Diageo.
As the producer on the project, I oversaw the entire production process, from the design and development of the experience to the creation of supporting video content and on-trade collateral.