Client: HERE Technologies
Agency: B-Reel
As HERE's lead creative agency, B-Reel helped to define and launch the company's new vision, “Enabling an autonomous world for everyone.” This involved a multidisciplinary approach across various activations, including a VR experience, campaign videos, internal communications, and digital builds. I served as the lead producer on the account, managing multiple concurrent work streams, overseeing all creative output, and ensuring the brand's vision was consistently communicated across all deliverables.
Key projects included the Autonomous World WebVR experience, developed in WebGL and featuring stereoscopic 360° videos that allowed users to explore HERE’s futuristic vision of an Autonomous World directly from their mobile browsers. Another highlight was a large-scale interactive installation at CES, which served as the centrepiece of HERE’s demo booth. For both projects, I oversaw production from concept to completion, coordinating teams across interactive design, hardware, and content creation to ensure smooth execution and impactful experiences.